Drug Store Marketing is changing the way America's Pharmacies are approaching high valued prospects. Undoubtedly, the lifetime value of specific categories of clients are more valuable than others. By focusing your marketing efforts on just those groups that can have the greatest impact on your top line sales is what sets us (and ultimately you) apart from the competition.

We'll show you a unique way to reach hard to find prospects like:
  Diabetics
  Prenatal Moms
  Post Natal Moms
  Geriatric Prospects
  New Neighbors
  Elderly Parents Living With Their Kids

All within the same direct mail program!
Yes, our sources for these hard to find prospects are HIPPA compliant, all from self reported information and can even be de-duped from your existing customer base to give you the best assurance you will only be targeting NEW PATIENTS!

Residing around each pharmacy in America live high value prospects that could significantly increase your top line sales. They fall into unique categories, with specific needs, so marketing to all residents with the same message will most certainly be ineffective or dilutive at best when trying to reach just certain groups.

With most pharmacies targeting a small geographic area surrounding their store (often just 3-5 miles), the number of these high valued clients is limited. However, they represent huge potential if approached in the right manner, one-to-one, with the right message. That's what makes the 5-in-1 Pharmacy Marketing Program so successful. It accomplishes the task of delivering a unique message via direct mail, in a very personal way to 5 "high-value" patient groups. Each message is tailored to the recipients needs and addresses issues that pertain to their current life experiences. Everything from the photos used in each mailer to the copy are completely different for each segment.

Imagine a Diabetic receiving a piece that only talks about diabetes and what you offer them. A Prenatal Mom mailer talking only about the joys she and her family are about to experience and how your drug store can be a vital resource for many of her upcoming needs. How about speaking to a care-giving child of an elderly parent living with them about the services you can offer to make dispensing drugs more efficient for the family? Can you imagine trying to speak to all of these groups within the same mail piece?

With Drug Store Marketing, each piece is completely different and yes, within the same campaign. It's not a shared mail program, but a targeted solo mailing that uses a patented technology to accomplish the specific versions that go to each respective household. To view actual samples of some of our mailings, click here (hyperlink to samples page)

Less than you can do it for yourself!

Ever try to buy a diabetic mailing list for an area of say just 4 or 5 miles from your drug store? How about Prenatal or Post Natal Moms in that same area? Then you find out that the list company only has a few hundred names in that category and their minimum order is 5000 records? Sure they'll sell you the few names they have but will charge you extra to de-dupe your current customers and if you're lucky enough to be able to afford their minimum order amount of $300 or $400 its only the beginning. Now you have to design a mailing, find someone to print that small quantity and affix postage.

Most of our clients spend on average just a little more than $600 a month which includes getting 5 different unique lists in their neighborhood each month, printing high quality mailers that are UV Gloss coated, 6 x 11in size, 4-color and yes that even includes the postage! You'd have a hard time buying just the lists for that from any other source! With us you get the whole campaign and we do all the work for you!

We'll Even Track The Redemptions At NO ADDITIONAL COST!

While past performance doesn't always indicate what your response will be, needless to say that the results of this program have been overwhelming! We've had redemptions as high as 38% with the overall average for an Independent Drug Store of 17%! Keep in mind that each category gets a different quantity each month. Having said that, here are the redemptions to date by category:

Diabetics: 8%
New Movers: 11%
Pre Natal Moms: 15%
Geriatric: 17%
Post Natal Moms: 20%